National Almond Day
Design the logo and campaign branding for Blue Diamond’s National Almond Day event—celebrating everything almonds & the grand reveal of the Nutty Cruiser™.
To celebrate National Almond Day and the start of their "Bring Your Flavor" national tour, Blue Diamond approached us to design a campaign logo and develop cohesive branding aligned with their vibrant Snack Almonds identity—characterized by electric colors and an energetic tone that reflects their bold and flavorful portfolio of almonds.
A key request was to incorporate almond blossoms into the logo design, as these would be featured prominently at the event, held at Urban Roots Brewery & Smokehouse, in their hometown of Sacramento, California. They also wanted to promote the brand new Nutty Cruiser™ and a special one-day sale for National Almond Day.
Logo Concepts
Logo A
Designed within the iconic diamond shape of the Blue Diamond Almonds logo, this concept features almond blossoms to reflect and reinforce the brand’s established visual identity.
Logo B
This version uses an almond shape as the background, emphasizing almonds as the central theme. The curved text adds a more playful and dynamic feel to the design.
Logo C
The final chosen logo takes a simpler, typographic approach, incorporating simplified geometric flowers throughout the lockup.
Visual Identity
With the final logo in place, I was tasked with designing the event invitation to be shared on social media, incorporating key elements from the logo to create a cohesive visual identity. I drew inspiration from the pink flowers and almond illustration, using them as recurring motifs. The color palette—featuring light blue and neon green—along with the textured gradient diamonds, was guided by Blue Diamond’s brand standards.
In addition to the standard event signage, I designed a stamp card ticket that allowed guests to collect stamps at various stations and redeem samples. Collaborating with Milly, we successfully completed all signage needs, including last-minute updates and day-of changes, ensuring a smooth and visually unified event experience.
Final Deliverables
